Universal Music Group and Boomplay Join Forces
Universal Music Group becomes first music company to partner with leading African music streaming and download service
Boomplay, Africa’s leading music streaming and download service and Universal Music Group (UMG), the world leader in music-based entertainment today announced the signing of a landmark licensing agreement covering multiple markets within Africa.
UMG is the first major music company to license its catalog to Boomplay, which has quickly established itself as the most popular streaming service in Africa. Under the terms of the multi-year agreement and effective immediately, Boomplay will distribute music from UMG’s world-renowned labels through its streaming and download platform in Nigeria, Ghana, Kenya, Tanzania, Rwanda, Uganda and Zambia. Boomplay currently provides more than two million songs and thousands of music videos to more than 36 million users, with nearly two million new users added each month.
Users will now have access to UMG’s extensive catalog of both local and global recording artists.
UMG announced the launch of Universal Music Nigeria, a new division within Western Africa to provide artists with comprehensive opportunities throughout the region and to provide pan-African talent the best possible launch pad for wider international success. UMG is full-steam-ahead with the company’s focus on growing the entire African music ecosystem including recorded music, music publishing, production, live events, brand partnerships and merchandising efforts.
This agreement will help UMG artists to reach new audiences, while boosting the African streaming experience to benefit both music fans, artists and songwriters.”
About Boomplay Boomplay is a music streaming and download service owned by Transsnet Music Limited. Boomplay houses millions of songs and videos, connecting music lovers with their favorite songs anytime, anywhere. Boomplay currently has over 36 million users, out of which, over 10 million are from Google Play store, and the rest from global pre-installation on TECNO, Infinix & itel devices. The service is currently available for Web and Android use. The app, which won the Best African App at the 2017 Apps Africa Awards, allows its users to stream and download their favorite songs and videos, as well as subscribe to a plan in order to save music for offline play. Over the years, different payment platforms have been introduced and music lovers are able to pay for music via mobile money, bank cards or Boomcoin cards. Boomplay aims to build the largest and most sustainable digital music ecosystem.
all information was taken from https://www.universalmusic.com/boomplay-universal-music-group-announce-landmark-distribution-partnership-africa/